Marketing Manager

The Marketing Manager is an experienced marketer who will develop, generate, and execute awareness of the launch of Cardo Brussels Hotel, through strategic marketing campaigns and projects, web, and mobile presence to include digital campaigns, social media channels, mobile app and proprietary websites. The Marketing Manager will be part of the Management Board and work closely with the Sales Department to ensure a brand success. Core work activities Website ·       Management and audit of the main hotel website, apps, and microsite copy & images ·       Adding applicable hyperlinks to keep customers journey within the business ·       Management of 3rd parties sales sites to include sites such as preferred partners, sales resources, and Cvent etc Digital Marketing/ PPC & SEO ·       In conjunction with our agency partners and Brand Director, create a strong integrated digital marketing strategy to support the launch of the hotel ·       Work closely with our agency partners and Brand Director to create compelling design and performance ads ·       Acts as the liaison between the marketing department and advertising agency on the tactical advertising campaigns ·       Identify strong & weak points and implement appropriate copy and images for paid search and paid social ·       Update and edit PPC TLP to highlight most intriguing offers for booking ·       Continuing to update channels to create higher SEO ·       Executes email marketing and display advertisement Content Creation Management and coordination of the existing content on behalf of the hotel Coordination and support in the management of photo and video shoots Work with the relevant departments to create compelling content to support the creation of Brussels as a destination to include activities Following and implementing brand photo guidelines, best practices on content creation Collateral Management and coordination of the collateral project to include hotel, marketing, F&B & Spa scope Ongoing management of all marketing collateral projects Creation and coordination of the sales presentations and supporting sales tools required Creation and support on PowerPoint presentations for the Marketing team as required Online Reputation Management (ORM) Identify local comp set and build ORM goals Create, edit and audit ORM channels as necessary In conjunction with the responsible department heads support and guide on responding to reviews Train Operational Managers on ORM policy Create and implement ORM review ranking tracker Auditing all information to be uniform with the services on FS.com Audit and update OTA pages with appropriate imagery and copy Merchandising and Gifting Coordination of the merchandising project and customer gift program Local partnerships: Continuously look out for PR activities and PR opportunities to gain significant exposure, forging local partnerships with lifestyle brands and review opportunities for local level promotions and sponsorships to gain recognition and beneficial status within the community Manages the execution of hotel-sponsored events, community/government relations activities, and press promotional activities